Freeview TV was launched in 2008 with an aim of giving Australians free connectivity to digital TV stations through various terrestrial networks established throughout the country. You only need HD TV in order to benefit from these channels. A digital HD tuner is another option, or even a HD set-up box. Any of these tools will make you connected to many TV stations provided by Freeview TV.
Freeview TV is expected to bring no less than 15 free-to-air TV channels into the homes of every Australian who has a digital TV. The television sets have the ability to display an electronic program guide, abbreviated as EPG. This enables the viewer to access real-time listings of channels, all of which are packaged as a different Freeview TV channel.
On March 26th 2009, the first Freeview channel was launched. The program was launched with Ten's One sports channel which is owned by the company. On June 1st 2009, the second channel was launched. It is known as SBS Two. One of the things one needs to know about these programs is that they are free. Any one with a HD TV tuner can access these Freeview channels for free. An automatic search enables you to see all the available channels.
Freeview TV was started so as so act as a competitor to Pay TV channels providers such as Foxtel. It was also launched as a way of promoting free-to-air Freeview TV and generally to improve access to information through television broadcasting. The announcement was made during the launch of the company. Commercial television networks that are offering these free-to- air services were also present in the launch so as to register their support.
The digital revolution taking place through Freeview Australia is aimed at a driving machine for taking-up of digital television platforms that offer free-to-air broadcasting. Shareholders in this venture include the ABC, the Seven Network, SBS, Kim Dalton. According to Mr. Kim Dalton, Freeview will work towards ensuring that all Australians are enjoying a wide range of programming offered around as the country prepares to make a shift from analogue to digital broadcasting platforms.
From the beginning of 2010 the Australian government is going to ensure that the Freeview Australia legislation is put in place to enforce availability of (Standard Definition) broadcasting to all those who want to have an experience of free-to-air Freeview TV channels. These Freeview channels will be offered in addition to other primary channels that are already in the Freeview network. The recently added high-definition channels will also be incorporated into the plans.
All these efforts are going to bring to 15 the total number of channels that will be available to Australian viewers and which will be fully marketed through the Freeview umbrella. Buying integrated digital TVs is the first step that is going to make the process of changing analogue to digital easy. Freeview is planning to launch an awareness campaign to ensure that Freeview Australia consumers are ready to receive the 15 Freeview channels that make up an interesting and highly convenient wholesome suite. This suite will be ready for use at the beginning of next year.
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